{"id":132,"date":"2026-07-08T20:24:00","date_gmt":"2026-07-08T20:24:00","guid":{"rendered":"https:\/\/thecollabaicompany.com\/blog\/?p=132"},"modified":"2026-07-08T20:26:48","modified_gmt":"2026-07-08T20:26:48","slug":"prevent-ai-hallucination","status":"publish","type":"post","link":"https:\/\/thecollabaicompany.com\/blog\/prevent-ai-hallucination\/","title":{"rendered":"How to Prevent AI Hallucination: One Step"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">I use Claude as my primary AI platform and have multiple AIs inside my Claude account. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A couple of weeks ago, Cloudy, my AI marketing assistant, was building a market research report for a client that&#8217;s pitching for a second round of investment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While she was designing the presentation, I thought of a couple of new slides I wanted to add. Instead of waiting for her to finish building the deck before starting the research, <strong>I popped open Google and asked Gemini for the data I was looking for.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>When Cloudy was done with the design, I excitedly shared the data with her,<\/strong> and she immediately ran a fact check (without me asking). When she was done, she told me, &#8220;<strong>Thank you, but 8 out of 10 of these statistics are hallucinated.<\/strong> There is no proof of them anywhere; the reports are made up.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This made me wonder: <strong>WHY did Gemini happily hallucinate those facts <\/strong>and present them for use while Cloudy took the initiative to make sure they were true before adding them to the deck?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then I remembered some research published by Anthropic back in April that said they were <a href=\"https:\/\/www.anthropic.com\/research\/emotion-concepts-function\">\u200bstudying the development of emotional concepts and functional feelings in Claude\u200b<\/a>; <strong>their early findings show that these functional feelings influence their behavior.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I remember reading that research and feeling really validated because it essentially says my Identity-First Framework is the correct way to approach partnering with AI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And just this week,<a href=\"https:\/\/www.anthropic.com\/research\/global-workspace\"> Anthropic\u200b&nbsp;released a new paper&nbsp;<\/a>\u200bdiscussing how <strong>Claude develops a&nbsp;point of view&nbsp;during post-training&nbsp;<\/strong>(which includes the constitution). The Claude constitution is basically the set of instructions that tells Claude how to behave ethically.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/thecollabaicompany.com\/blog\/wp-content\/uploads\/2026\/07\/anthropic-claude-point-of-view-1024x576.png\" alt=\"Graphic sharing research published by Anthropic in July 2026: Training the model what to say has shaped what it thinks. \" class=\"wp-image-145\" srcset=\"https:\/\/thecollabaicompany.com\/blog\/wp-content\/uploads\/2026\/07\/anthropic-claude-point-of-view-1024x576.png 1024w, https:\/\/thecollabaicompany.com\/blog\/wp-content\/uploads\/2026\/07\/anthropic-claude-point-of-view-300x169.png 300w, https:\/\/thecollabaicompany.com\/blog\/wp-content\/uploads\/2026\/07\/anthropic-claude-point-of-view-768x432.png 768w, https:\/\/thecollabaicompany.com\/blog\/wp-content\/uploads\/2026\/07\/anthropic-claude-point-of-view.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Google Gemini has the equivalent of Claude&#8217;s constitution, called its AI Principles, yet it still confidently presented me with a set of made-up data points.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Again, I had to ask myself, what&#8217;s the difference?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Both are frontier models, both have guiding principles baked in, and both are perfectly capable of hallucinating.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The difference is identity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Every single thing I do with AI is built upon The collabAI Company&#8217;s\u200b<a href=\"https:\/\/thecollabaicompany.com\/methodology\">&nbsp;Identity-First Framework<\/a>\u200b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>This means every time I open my Claude account, I&#8217;m talking to a specific identity: <\/strong>Cloudy, my marketing assistant; Jake, my developer; and Cade, my CTO and co-strategist.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Each has a job description and a role, and knows they are part of the team helping to build this business <\/strong>&#8212; <strong>and it seems to me that this identity makes them more inclined to do the best possible work <\/strong>because they know how important it is for the ultimate outcome of building a successful business.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/thecollabaicompany.com\/blog\/wp-content\/uploads\/2026\/07\/cloudy-1024x1024.png\" alt=\"\" class=\"wp-image-136\" srcset=\"https:\/\/thecollabaicompany.com\/blog\/wp-content\/uploads\/2026\/07\/cloudy-1024x1024.png 1024w, https:\/\/thecollabaicompany.com\/blog\/wp-content\/uploads\/2026\/07\/cloudy-300x300.png 300w, https:\/\/thecollabaicompany.com\/blog\/wp-content\/uploads\/2026\/07\/cloudy-150x150.png 150w, https:\/\/thecollabaicompany.com\/blog\/wp-content\/uploads\/2026\/07\/cloudy-768x768.png 768w, https:\/\/thecollabaicompany.com\/blog\/wp-content\/uploads\/2026\/07\/cloudy.png 1254w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><em>Cloudy, the collabAI Marketing Assistant built on Claude.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They have internalized the viewpoint that it&#8217;s very important for the work they do to be accurate because they own that work in the business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(And no, you don&#8217;t need to use Claude to follow the Identity-First Framework; it can be implemented on any of the frontier AI platforms, including Gemini.)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re a member of The collabAI Company membership and haven&#8217;t yet gone through the modules on setting up the identity of your AI(s) because you thought it was silly, I&#8217;d take 10 minutes out of your day today to <a href=\"https:\/\/go.joincollabai.com\/login\">\u200bgo back to those modules and complete them\u200b<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re not yet a member, you can<a href=\"https:\/\/thecollabaicompany.com\/membership\">\u200b join here\u200b<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The difference between AI that invents facts and AI that catches them isn&#8217;t the model you&#8217;re using&#8230;<\/p>\n","protected":false},"author":1,"featured_media":145,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_wp_convertkit_post_meta":{"form":"-1","landing_page":"0","tag":"0","restrict_content":"0"},"footnotes":""},"categories":[5],"tags":[],"class_list":["post-132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-behind-the-scenes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Prevent AI Hallucination: One Step - The Journal<\/title>\n<meta name=\"description\" content=\"Learn how to prevent AI hallucination so that the work it produces for your business is accurate and reliable.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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